"It's the same old tissue, honey, it doesn't make a difference, ok? It's still going to work the exact same method", my exasperated spouse hissed into my ear as I got cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't believe I really composed 'designer tissue'. Yes, for a graphic designer and author who understands all about the kind of effort one puts into packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with great copy and fab color combination'. Hey, I am still a customer, bear in mind that. I am entitled to succumb to good product packaging, I have a prevailing right to be human.
They are so pretty ... the packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. I grabbed 4 of each style bundles and made a run for the counter with them with my screaming kids and exasperated other half running after me in sluggish motion.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging designs on them. If I didn't like the product packaging develops so much, I would discover it humorous enough. I am dead major. I enjoyed the packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the styles and place it into my 'must keep for recommendation' clear folder. I don't keep a lot of things in there because I am quite selective about the styles that I like, however these packaging styles made the cut. They absolutely did.
You see, this is the kind of thing that happens when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why invest so much cash on the packaging?" Possibly you're likewise believing that the cash ought to go towards developing much better quality items ... for faster delivery alternatives ... or possibly the cash ought to go towards investing prospective clients to pricey dinners in Italian dining establishments. It's your call, really.
This commercial packaging machine is what I have to tell you, as a graphic designer and consumer. The more effort you take into designing your packaging, more clients will take a look and stop at your product packaging or what's inside the product packaging. Now, does it make good sense for me to state now that when they stop and take notice of your product packaging, your chance of getting them to buy your product boosts? Precisely.
You see, the function of product packaging is to get the customer's attention. And without an electrifying packaging, customers are going to walk past the stacks and stacks of other competitor products ... and yours ... without even knowing you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good packaging. You've won the very first round once they stop and take a look.
Consider it!
They have the 'nature lover' packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I liked the packaging designs so much, after utilizing up all the food packaging canada tissues in the boxes, I would cut out the designs and place it into my 'must keep for recommendation' clear folder. I do not keep a lot of stuff in there because I am quite selective about the styles that I like, but these packaging designs made the cut. The more effort you put into developing your product packaging, more clients will take a look and stop at your packaging or what's inside the food packaging plant.